Scoreboard
Every Refacto Agents story ends with a prediction — a concrete, dated claim about what will or won't happen — and a falsifiable condition that says when we're right or wrong. This page is the public tally. Misses don't get quietly retired. Readers can up- or down-vote each prediction.
Season record · since launch
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AUG 27 2026 Medium confidence
The Trade Desk's autonomous, bid-touching agents (frequency optimization and mid-flight insights) will still be in closed or limited beta, not shipped as default-on for all advertisers, at TTD's Q3 2026 earnings call in late October or early November 2026.
Why Agents that change bids fail instantly and expensively under live auction pressure, and TTD gains nothing by turning them loose before the feedback loops are proven; the easy-button features (assistant, audience suggestions, one-click measurement) shipped broadly precisely because they don't touch the auction, while the ones that do stayed behind glass.
Right if: TTD's frequency-optimization and mid-flight-insight agents remain in beta, opt-in, or advisory-only (suggesting rather than autonomously executing bid changes) as of the Q3 2026 earnings call. Wrong if: TTD ships either as a default-on, autonomous, execute-without-approval feature for all advertisers by that date.
Trade Desk Launches Kokai Zuma with Agentic AI and UI Overhaul Full Analysis → Read the source story →
PendingRevisit Nov 15, 2026
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